Marketing

Marketing is a broad concept covering many areas of human activity in business. Most business processes are built based on marketing research, in-depth study of the market, and competitors’ prices.

Creating and promoting a brand is also one of the key areas of marketing activity of any company.

1) The first step – the brand must create and prepare all the necessary advertising materials (including a website, social networks, printed materials, business cards, flyers, etc.)

2) The second step is to think over the strategy and tactics of brand development in the regional or global market

3) The third step is the correct positioning of the brand

4) The fourth step is the promotion and creation of a favorable (positive) image in the eyes of buyers or subscribers

You can talk about the differences between classical and online marketing for a long time. The thing is that all the books written about Marketing were published from 1980 to 2010. Today is 2024 and outdated methods and principles of working in the market do not work now. Everything that the discipline of Marketing has studied for many years, such as basic advertising methods on radio, television, billboards near highways, and car wraps. Today none of this works like it was years before.

Tomorrow and in subsequent years, only advertising on the Internet will work. You can set up targeted advertising in the Google search engine by spending several times less money.

Google AdWords is a unique opportunity to advertise your brand anywhere in the world; in the first days of the advertising campaign, you will receive orders for your services or goods.