Who is a Marketer?

Let’s try to consider the field of activity of a marketer and his working day. So, who is a Marketer? A marketer is a specialist who studies the market and improves the company’s work processes. He conducts market research and studies business analytics. A marketer in a company is called upon to solve many operational issues and build business processes. Advertising, printed matter, public relations, customer engagement. Image and favorable perception of the company in the market and for customers.

There can be a place for a marketer in any company, as his responsibilities include:

1) Creation and Promotion of a brand
2) Brand awareness
3) Creating a positive image of the company
4) Market research
5) Study of buyer psychology
6) Setting up and debugging business processes within the company
7) Reducing company expenses and increasing profits
8) Wide coverage of media resources for advertising
9) Printed advertising products: stickers, souvenirs, flyers, business cards
10) Preparation of promotions and discounts
11) Establishing relationships with clients
12) Correcting errors in company processes