
Classic Marketing and Online Marketing
Marketing is a very broad concept that covers many areas of human activity (in business). Most business processes are built based on marketing research, market research, and competitor prices.
Creating and promoting a brand is also one of the key areas of marketing activity of any company.
You must first create a brand, then come up with a strategy and tactics for developing the brand, and its correct positioning. After this, the brand needs to be promoted and create a favorable image in the eyes of buyers (subscribers)

Tomorrow and in subsequent years, only advertising on the Internet will work
We can discuss this topic of differences between classical marketing and online marketing for a very long time. The fact is that all the books written about Marketing were published from 1980 to 2010. Today is 2025, and outdated methods and principles of working in the market are no longer effective. Everything that the discipline of Marketing has studied for many years, such as basic advertising methods, such as advertising on radio, television, billboards near highways, and car wraps. Today, none of this works.
Tomorrow and in subsequent years, only advertising on the Internet will work. By spending several times less money, you can set up targeted advertising in the Google search engine.
Google AdWords is a unique opportunity to advertise your brand anywhere in the world; within the first days of the advertising campaign, you will begin to receive orders for your services or goods.