
SEO – Search Engine Optimization
One of the main and fundamental tasks of “SEO promotion” is to set up and fill your site with the most effective (relevant) keywords. We select the best keywords that most accurately reflect the essence of your business and make access to convenient searches for your customers. These “keyword” words are then embedded into the site.
These words are selected according to your topic, for example: “Laptop Repair London”, and “Computer Repair London”. Once the keywords are selected, work begins on introducing these words into the texts of your site. Also, internal configuration and filling with keywords for robots is underway. These are called “Meta Descriptions”.
Meta descriptions are not visible to the user or the web, they are only visible to Google’s search robot, which is called GoogleBot.

What is GoogleBot?
GoogleBot is a bot, and a bot is a special program that, in this situation, scans and technically checks your site for display in the Google search engine.
If GoogleBot gives a high rating (high rating) to your site, then this site gradually begins to move to the first page in the Google search results, or, more simply put, it will be easier to find you, and your site will be ranked “above” other competing sites for the selected subject.